Audience+ provides the ability to target a premium B2B audience with a contextual, high-quality business environment.
• Provides reach to 45 million business professionals.
• Consists of over 500 handpicked sites used by business professionals.
• Sites are chosen based on two criteria:
– Are they a local brand and site that is trusted by a business professional?
– Do they posses an above-average Comscore and Nielsen rating for affluence and business decision maker reach?
• Site categories include:
– Business Journals (owned and partnered)
– Niche sites that provide services to SMBs
– Select broadcast media and newspaper sites – business sections