Digital Specs

 

Digital Packages– Creative Due: 3 Business Days

ROS Packages

    •    728×90 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    300×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    320×50 – GIF/JPG/Flash/HTML5, 50 KB max file size, 15 sec max animation length, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.

 

XL Banner Units

Billboard – Creative Due: 5 Business Days
    •    970×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Filmstrip – Creative Due: 5 Business Days
    •    300×600 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length
    •    Click URL
    •    Max Flash Version 9. FPS 24. 1.1 MB additional file size allowed for host initiated video
    •    Additional HTML5 and Flash creative requirements listed below.


Newsletter Banners – Creative Due: 3 Business Days

    •    PNG/JPG/GIF
    •    Newsletter Products DO NOT support Flash Animation*
    •    Animated GIFs in email newsletters should have a first frame equivalent to a static image (Outlook 2007 and newer workaround)*
    •    Third Party Tags –  1×1 Impression and Click trackers may be used in addition to the PNG/JPG/GIF creative for tracking.


Afternoon Edition

    •    728×90 – PNG/GIF/JPG, 200 KB max file size, 15 sec max animation length, RGB Color
    •    Text plus Logo 120×60 – GIF/JPG 80k (static image) + 255 characters of text (spaces included). Any clickable call to action must be at the end of the text and counts towards the 255 character total. (The clickable call to action may be 120 characters max.)
    •    Click URL


Morning Edition

    •    728×90 – PNG/GIF/JPG, 200 KB max file size, 15 sec max animation length, RGB Color
    •    Text plus Logo 120×60 – GIF/JPG 80k (static image) + 255 characters of text (spaces included). Any clickable call to action must be at the end of the text and counts towards the 255 character total. (The clickable call to action may be 120 characters max.)
    •    Click URL


Breaking News

    •    728×90 – GIF/JPG, 200 KB max file size, 15 sec max animation length, RGB Color
    •    120×60 – GIF/JPG (static image), 80k KB max file size, RGB Color
    •    Click URL


Business Pulse – Creative Due: 5 Business Days

    •    728×90 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    300×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    88×31 – GIF/JPG (static image), 80k KB max file size, RGB Color
    •    320×50 – GIF/JPG/Flash/HTML5, 50 KB max file size, 15 sec max animation length, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Business Pulse 3+ Months – Creative Due: 5 Business Days

    •    728×90 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length
    •    300×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length
    •    88×31 – GIF/JPG (static image), 80k KB max file size
    •    320×50 – GIF/JPG/Flash/HTML5, 50 KB max file size, 15 sec max animation length
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Optional Elements:
    •    970×415 Expanded – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    970×66 Reminder – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    Close button on expanded pushdown, initiated by click
    •    Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click
    •    Skin- 1600×660 – JPG/GIF, 200k max file size, RGB Color
    •    Click URL


People on the Move – Creative Due: 5 Business Days

    •    728×90 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    300×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    88×31 – GIF/JPG (static image), 80k KB max file size, RGB Color
    •    320×50 – GIF/JPG/Flash/HTML5, 50 KB max file size, 15 sec max animation length, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Homepage Takeover – Creative Due: 5 Business Days

    •    970×415 Expanded – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    970×66 Reminder – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    Close button on expanded pushdown, initiated by click
    •    Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click
    •    Skin- 1600×660 – JPG/GIF, 200k max file size, RGB Color
    •    728×90 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    300×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    320×50 – GIF/JPG/Flash/HTML5, 50 KB max file size, 15 sec max animation length, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


The Bottom Line – Creative Due: 5 Business Days

    •    1034×90 Expanded – GIF/JPG/Flash/HTML5, 200 KB max file size, no animation, RGB Color
    •    1034×30 Reminder – GIF/JPG/Flash/HTML5, 200 KB max file size, no animation, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Slider – Creative Due: 5 Business Days

    •    970×90 Footer – GIF/JPG/Flash/HTML5, 200 KB max file size, no animation
    •    970×550 Full Page – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Expanding Ads – Creative Due: 5 Business Days

    •    728×90 to 728×315 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length. , RGB Color. Expansion must be user initiated.
    •    300×250 to 600×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length. , RGB Color. Expansion must be user initiated.
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Editorial Special Sections – Creative Due: 5 Business Days

Editorial Client creative

    •    728×90 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    300×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    320×50 – GIF/JPG/Flash/HTML5, 50 KB max file size, 15 sec max animation length, RGB Color
    •    120×60 – GIF/JPG (static image), 80k KB max file size, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Advertorial creative

    •    728×90 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    300×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    320×50 – GIF/JPG/Flash/HTML5, 50 KB max file size, 15 sec max animation length, RGB Color
    •    120×60 – GIF/JPG (static image), 80k KB max file size, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Targeted Content – Creative Due: 5 Business Days

Website Placements

    •    728×90 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    300×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    320×50 – GIF/JPG/Flash/HTML5, 50 KB max file size, 15 sec max animation length, RGB Color
    •    120×60 – GIF/JPG (static image), 80k KB max file size, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.

Content Publishing/Native – Creative Due: 2 Weeks

Native Content (Due 2 Weeks)

    •    Up to 2 Articles per month
    •    Option to submit photos and author bylines
    •    Submit all content to digital@bizjournals.com
    •    Articles should be between 500-700 words


Website Placements (Due 3 Business Days)   

    •    728×90 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    300×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 15 sec max animation length, RGB Color
    •    320×50 – GIF/JPG/Flash/HTML5, 50 KB max file size, 15 sec max animation length, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Audience Extension – Creative Due: 3 Business Days

    •    728×90 – GIF/JPG/Flash/HTML5, 40 KB max file size, 15 sec max animation length. Looping must stop at 15 seconds, RGB Color
    •    300×250 – GIF/JPG/Flash/HTML5, 40 KB max file size, 15 sec max animation length. Looping must stop at 15 seconds, RGB Color
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


Table of Experts – Assets Due: 5 Business Days

    •    Minimum of three experts
    •    970×250 – GIF/JPG/Flash/HTML5, 200 KB max file size, 30 sec max animation length, RGB Color
    •    Max Flash Version 9. FPS 24. 2.2 MB additional file size allowed for host initiated video
    •    URL to article (content is loaded on your site by your local editorial team)
    •    Sponsor head shots. No specs, they will be resized as needed
    •    Print Edition in .pfd form (this is where we will pull sponsor names and companies)
    •    Click URL
    •    Additional HTML5 and Flash creative requirements listed below.


In-Banner Video – Creative Due: 5 Business Days

    •    Can only be implemented in expanded ads and/or the following sizes: 300×600, 300×250, 970×250
    •    2MB max file size, 15 sec max animation length​
    •    There are 3 ways we can accept in-banner videos, in order of preference:
          •    Youtube link (bizjournals embeds youtube player)
          •    3rd party tags (client works with 3rd party ad server to host video on their end)
          •    Video file (bizjournals hosts on our end)
        ​​       • File Formats supported: .mov, .wmv, .avi, .mp4. — 2MB max file size, 15 sec max animation length
    •    GIF/JPG backup, 200KB max file size.
    •    Click URL

NOTES: The in-banner video may fill up the entire desired ad space OR the client could provide a static .jpeg/.gif of the respective ad space, with a clearly defined placeholder indicating where the video should be placed within the ad. ​


Pre-roll Video – Creative Due: 5 Business Days

Hosting Bizjournals (recommended) uses the VAST Inline Streaming creative type. Send us your video and click url and we host the file for you and provide performance metrics.
    •    Format: MP4 preferred (MOV can be converted to MP4 by The Business Journals).
    •    15 sec max animation length
    •    File size: 15 MB max
    •    Player: 576 Width x 324 Height Max dimensions
    •    Aspect Ratio: 4:3 (standard full screen) or 16:9 (widescreen/letterbox)
    •    Frame Rate: Minimum 15 FPS (recommended)
    •    Individual third party tracking urls can be accepted for the following metrics:
impressions, clicks, video start, first quartile, midpoint, third quartile, video completes, mute, pause, rewind, full screen


Interstitials – Creative Due: 5 Business Days

    •    660×440 Interstitial – GIF/JPG/Flash/HTML5, 200 KB max file size, 10 sec max animation length
    •    Click URL

 

HTML5 Guidelines:

*3rd party tags preferred

Site-served creative:
    •    Make sure creative uses the click t​​ag variable as the click destination.
    •    The click tag should be easy for the ad server to read — no minification or obfuscation, though you can use minifers in the rest of your code and in other files.
    •    HTML5 creatives must be SSL compatible to serve to HTTPS sites.
    •    When using Google Web Designer to build HTML5 creatives, be sure to select “DoubleClick” as the environment.

Here’s an example of a click tag inserted in an HTML document:
    <html>
    <head>
    <meta name=”ad.size” content=”width=300,height=250″>
    <script type=”text/javascript”>
    var clickTag = “http://www.google.com”; </script>
    </head>
    [The rest of your creative code goes here.] </html>

Your creative must use the click tag variable as the click-through URL:
    <a href=”javascript:window.open(window.clickTag)”>
    <img src=”images/dclk.png” border=0>
    </a>

Make sure your creative uses the click tag variable as the click destination.

​The click tag should be easy for the ad server to read—no minification or obfuscation, though you can use minifers in the rest of your code and in other files.

We do not recommend hard-coded click-through URLs in your asset because that prevents DCM from tracking clicks and prevents traffickers from updating the URL. After upload, DCM will warn you if there are hardcoded URLs in the asset.

You can use the HTML5 validator to check HTML5 .zip files https://h5validator.appspot.com/dcm (Please note this tool should be used as a loose check, as it does not always recognize inconsistencies in clickTags that may break the creative when being uploaded to DFP)

 

Flash Guidelines:

As of July 3, 2017, our ad server will deprecate Flash creative and it will no longer serve. Because of this, we are no longer accepting Flash creative. See below for details and reach out to your local rep with any questions.

https://support.google.com/dfp_premium/answer/7294932?hl=en

 

Third-Party Tag Guidelines​

  • Tag vendors we accept: https://developers.google.com/third-party-ads/adx-vendors
  • All 3rd party tags (creative serving AND tracking-only) and accompanying technologies being served by the tags must be SSL Compliant (HTTPS).
  • ​​For Newsletter placements, we only accept 1×1 pixels and click trackers

Audio

All audio must be user initiated and have clear on/off buttons available at all times.


Animation

No loop restrictions. 15 sec max animation length. Flashing or strobing effects are prohibited.